The Advertising Design
Building a digital library to consolidate and accumulate existing resources, and to facilitate the integration of team project experiences, is an effective solution for addressing issues such as chaotic asset management and lack of individual expertise in the advertising design industry. By establishing a digital library, creative materials can be collaboratively edited by the team, with direct feedback and review on the materials. This streamlined creative delivery process enhances internal collaboration and final delivery efficiency. The seamless integration of Artificial Intelligence Generated Content (AIGC) and digital asset management further improves the efficiency of internal creative and production pipelines. Various methods such as text-to-image, image generation, and composition generation significantly enhance the efficiency of creative and production processes, reducing costs, and increasing client satisfaction.
Pain Point 1:
The lack of individual experience accumulation within the team, the absence of a unified artistic concept, and the inability to establish a consistent artistic style; chaotic asset management.
Blueberry Efficiency Enhancement Solution:
To address this pain point, Blueberry intelligent digital asset management software provides comprehensive asset inventory and accumulation. With features such as asset library overview, AI-powered search, AI-powered tagging, and high-speed preview for multiple file formats, Blueberry enables easy inventory and accumulation of digital assets. By establishing an artistic asset library, the team can more easily develop a unified artistic style and concept. Through collaborative editing, the team's experience can be better accumulated and shared.
Pain Point 2:
The initial creative stage and the frequent production of materials in the later stages require a significant amount of time from designers, resulting in high time and manpower costs.
Blueberry Efficiency Enhancement Solution:
AI (Artificial Intelligence) technology has evolved to break the barriers of high quality, low cost, and short turnaround time. Through seamless integration of AIGC (AI Generated Content) with the digital asset management system, Blueberry now supports various forms of AIGC, such as text-to-image, image generation, composition generation, and AI-assisted editing. By leveraging AI technology to automatically generate content, Blueberry significantly improves the efficiency of the initial creative stage and frequent material production in the later stages, effectively reducing time and manpower costs.
Pain Point 3:
The traditional client review and creative delivery process is cumbersome and provides a poor user experience.
Blueberry Efficiency Enhancement Solution:
Blueberry allows users to share assets with internal and external collaborators without the need for additional software installations, which improves collaboration efficiency by over 60%. You can set sharing permissions, such as read-only or editable, for the shared content. Additionally, features like watermarks, passwords, and expiration dates can be added to make the delivery process easier. The visitor mode also offers clear permission management and supports multiple permission modes. Clients can easily review and provide feedback, greatly enhancing the collaboration experience for both parties involved.