How to improve the conversion rate of advertising?Full integration of Share Creators asset library and Appsflyer marketing data
The global economy has entered a downturn. Marketing costs are getting higher and higher, which leading the market cost needs to be more effective and more focus on the input-output ratio. As is known to all, in addition to channels and customer portraits, good advertising design will greatly improve the conversion rate of advertising itself, thereby reducing the cost.
Setting the game industry as an example, the annual advertising cost of a medium-sized game developer is in the hundreds of millions of dollars today, each of them would try all possible ways to lower down the cost of advertising, pursuing high conversion performance. But the methods for them are often limited to hot material tracking, and channel data feedback. When channel optimization reaches its peak, it can no longer continue to optimize any delivery costs.
There is still much room in design materials optimization, the artists couldn’t be able to know the preferences of the target audience groups. Moreover, even if the pitcher has data, it is still unlikely to make a screenshot of each piece of data, as the amount of weekly input is extremely large. The problem is that pitchers and artists keep chasing hot materials of competing products, but their own effect has not been improved.
《Global Marketing Trends 2023 report》 Deloitte
The the top priorities of chief marketing officers in navigating economic downturns
1. Accelerating the move to new digital technologies or platforms
2. Expanding into new markets, segments or geographies
3. Implementing systems or algorithms to enhance customer personalization
The importance of the data is fully admitted. In fact, the preferences of customers can also be optimized through data. So, how to further improve the material effect through data?
A new feature of Share Creators Asset Management System addresses this pain point. You can quickly view the final placement charts of all your advertising materials, as well as the project files. By connecting to the major advertising platforms, the data is collected and aggregated by platforms, and then automatically updated. Bi-directional synchronization of various types of data. Data dimensions include: CTR (click-through rate), ROI (return on investment), Installs (installation rate) and so on, more than ten data dimensions. Help insight data to support advertising and marketing decisions.
Share Creators Advertising Monitoring Module
Share Creators and Placement Data Integration Demo
More data analysis tools will go live soon: Adjust, Shenze Data,etc..
Function 1: Connecting advertising materials and data
Advertising Optimizer, not only can see all the advertising resources placed, but also can see all the engineering files, to help quickly do the next iteration of AB testing. Don’t have to ask files from Research and development department when needed, after back-and-forth transmission, fulfilling advertising iteration
Function 2:
Instant and effective collaboration between marketing and design departments
You can quickly reply to the artists by circling and drawing the materials to help iterate the ad materials.
Function 3:
Quickly identify the resources you need, tag all of the marketing materials to help you do the instant search:
Share Creators have industry-leading AI intelligent recognition function, which can intelligently analyze resource files
Powerful AI tags with customized personal tag pool + team tag pool function can significantly improve the search accuracy.
Provides a variety of search methods, users can search by color, name, tag, file type, file size, horizontal and vertical composition, upload time and other attributes.
Tag Search:
Tags can be divided into several different levels; users can also set up their own.
For example: channel of placement, producer, and so on. Users can add tags according to their own needs.
Share Creators seamlessly integrates AI search, AI tags and Share Creators intelligent digital asset management software, and uses AI technology to improve the comprehensive utilization efficiency of digital assets by more than 60%.
Function 4:
More convenient and secure fast-sharing
Marketing work requires a lot of communication, files transfer and sharing with channels, vendors, artists, and R&D departments. It is necessary to cooperate with vendors at any time, and the timely and secure sharing of huge digital assets is a big challenge to the efficiency of internal and external collaborative development.
Making material resources more convenient and safer to "flow" up, as to improve the overall production efficiency of marketing automation.
Let's take a glance at how Share Creators quick sharing function help solves this challenge:
Select individual files directly from the interface or share the contents of the entire folder
Set viewing and editing sharing permissions for shared content to meet different needs while maintaining overall control over the use of existing digital assets.
Allows users to encrypt/watermark/add expiration date to digital assets, which fully guarantees the security of shared files.
Information such as the name, time, person/team, link and password of the shared resource are clear at a glance, and the shared resource can be deactivated at any time through the status button
Function 5:
Quick and convenient project file preview for marketing personnel
The product production process often includes multi-personnel, multi-project, multi-task collaboration, and therefore doped with multiple formats of documents. Vendors often need to purchase multiple software to meet the consistency needs of team collaboration (Maya, Max, Zbrush, Blender, Photoshop, Substance Designer, Unity, Unreal....) Especially as market operators, we often do not have as many professional software installed on the local computer as R&D department.
This requires advanced preview tools to support a variety of formats. Share Creators support high-speed preview of large 3d engineering files such as MAYA and 3d Max, as well as hundreds of files including 2D pictures, 3D FBX/OBJ, 2D-spine animation, video, audio, PPT, word, etc. Easy access to high-speed second level online.
At present, many vendors around the world are using Share Creators intelligent digital asset management software to improve the efficiency of marketing automation management.
A/B testing will help you get better material optimization
Let's explore how Share Creators' fast sharing feature addresses this challenge:
Directly select single files or entire folders for sharing from the user-friendly interface.
Set sharing permissions, such as view-only or editing access, providing overall control over the usage rights of existing digital assets while meeting specific requirements.
Users can encrypt, watermark, or set expiration dates for shared assets, ensuring the security of shared files.
Information regarding shared resources, such as name, sharing time, sharer/team, links, and passwords, is displayed clearly. The status button allows users to disable shared resources at any time.